The Benjamin Franklin Effect: How to Build Rapport by Asking for Favors - Deepstash
The Benjamin Franklin effect

Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked th...

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The Benjamin Franklin Effect: How to Build Rapport by Asking for Favors

effectiviology.com

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It suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress.

And peopl...

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The Benjamin Franklin effect has generally been explained using the cognitive dissonance theory.

Essentially, this means that when someone does you a favor, they need to be...

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