Clubhouse feels like a cross between WhatsApp and LinkedIn or a fluid and participatory podcast. With Clubhouse you can move from room to room, listen or speak and find people with like interests, but you can’t see or text.
There are a lot of professional reasons for joining Clubhouse, especially if you’ve something to sell. Still, Clubhouse’s popularity is fueled as much by innate human drives as economics or lofty intellectualism.
As with every new app, the only way to figure out if it is of value to you is to 1) try it and 2) figure out your goals to see if spending time and effort on the app helps or hurts.
Clubhouse may not be the friendliest place for brands, particularly those with the hard-sell model.
The halo effect is very real when brands back the wrong horse. Negativity sticks to the brands a lot longer than it does to an Influencer who made a mess in the first place.
Other types of social media are curated and edited. Clubhouse is live. Just because it’s not recorded doesn’t mean things heard there won’t spread, especially given the structural links with Twitter and Instagram.
❤️ Brainstash Inc.