What is AIDA?

The AIDA model is just one of a class of models known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions.

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AIDA - The Perfect Sales Technique | TATS PODCAST | S2E163

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Attention

If you want your email or blog post to impact your audience, first you need to get their attention.

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Interest

Generate, and maintain your audience 's interest with the content is the most challenging part.

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Desire

Make an emotional connection with your content that is the best way to stimulate your audience desire.

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Action

Make sure that every piece of content have a powerful, clear call to action, and it leads your audience in the right direction.

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