The AIDA model is just one of a class of models known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions.
If you want your email or blog post to impact your audience, first you need to get their attention.
Generate, and maintain your audience 's interest with the content is the most challenging part.
Make an emotional connection with your content that is the best way to stimulate your audience desire.
Make sure that every piece of content have a powerful, clear call to action, and it leads your audience in the right direction.
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