9 Great Public Relations Tactics with Campaign Examples - Deepstash

Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your ta...

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9 Great Public Relations Tactics with Campaign Examples

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Every writer needs expert contributions for their content once in a while. You can be that expert in your niche, and it’s easy.

All you need to do is to subscribe to a feed of media inquiries...

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2. Newsjacking

Newsjacking is an always-on PR tactic. It’s about monitoring live news and spotting opportunities to put your brand at the center of conversations by reacting with expert commentary and thought le...

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3. Leverage what’s trending in the world

This is self-explanatory. Take anything that’s trending, use your creative skills to blend your brand’s message into it, and you can get great exposure. And that can be in any format.

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Timing is an important variable when it comes to the previous tactics. But you can crush media coverage by pitching your resources at any time too.

A

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A brand ambassador is anyone who’s regularly in the spotlight representing a company. This is often an employee with the power to influence the community. But you can form these long-term partnersh...

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Some brands share values and common traits in their audiences. Joining forces to appeal to both customer bases can work across niches for win-win campaigns.

The most utilized partnership is p...

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7. PR stunts and guerilla marketing

A PR stunt is anything unusual a company does to create media buzz. It’s a creative effort that sometimes defies traditional forms of communication.

This is best explained in a few examples.

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8. Promote your values by standing up for something

Think about some brands you like and their brand purpose, mission statement, or what they stand for. Most brands fail at communicating a...

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9. Turn negative publicity into good PR

Being able to turn an unfortunate event that can hurt your company’s reputation into something good is undoubtedly challenging.

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