What is Design Thinking? - Deepstash

a wonderful interface solving the wrong problem will fail.

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What is Design Thinking?

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  1. Customer Unmet Needs 
  2. Diverse Voices in solution 
  3. Lower risks and costs 
  4. Easier to kill the creative ideas than to kill the incremental ones.
  5. Employee buy-in.

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User / Human Centered : 

Flexibility : Embrace Change : Perpetual Beta 

Creative Energies: Propel Innovation 

Doing Centric

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Experiment 

Measure / Learn 

Share 

Scale 

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Suspend judgment 

  1. Go Wild! 
  2. Up Creativity Before Down Selection 
  3. Avoid Local optimas and Sequence Time Bias 
  4. Prototype Test Refine 
  5. Iteration 
  6. Fai...

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You have to immerse yourself in the problem

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  1. Empathy 
  2. Define 
  3. Ideate 
  4. Prototype 
  5. Test and Implement 

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  1. What your users do, say, think, and feel.
  2. What are their Outcome Expectations 
  3. ‘what motivates or discourages users?’ 
  4. ‘where do they experience frustration?’ 

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  1. JTBD: jobs to be done 
  2. needs; unmet Needs >> Opportunities 
  3. common patterns Across Users 

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  1. Suspend Judgment
  2. Creative Crazy 
  3. Recombine Remix 
  4. Different people 

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Edward De Bono 

Great Book for Ideation 

challenging assumptions

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  1. What are the components to the solution
  2. Tactile / Modules / MVP 

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  1. Allow users to Drive Experience 
  2. Agile - Lean - Iterative - MVP 

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If you have always done it that way, it is probably wrong.

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  1. Start to Gather Insights
  2. Build Scrappy Prototypes 
  3. Turn Problems into Questions 
  4. Research to Understand 

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  1. Practicing Empathy
  2. Observation
  3.  Interviewing

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  1. Iterate - Measure - Learn 
  2. Learn About Unmet Needs

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When faced with how to improv retention rates

How can we make a better employee experience?

ReFocus 

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  1. Past, Present, and Future
  2. Three Types of Research
  3. generative : Find the New; Needs 
  4. evaluative : Feedback; iterate Forward 
  5. validating : Current happening

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  1. Feasible
  2. Viable
  3. Desirable 

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Had a conversation with a Food Brand last week with a clear challenge in customer service experience. They get complaints from customers every week. After so much probing I found out they have no customer experience design and customer journey map since their formation in 2014. Sharing this article was influenced by that conversation.

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