How to build a personal brand?

Personal branding can be a powerful tool for successful career advancing. Use these tips to develop skills to increase your potential of standing out in today's competitive environment.

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How to build a simple personal Brand? TATS PODCAST | S2E169

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1. Be authentic.

To make a successful personal brand you have to ask yourself who you are and what you want. What are your passions? best qualities? greatest achievements?

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2. Develop the tools of the trade.

Just like a company, you need various items to market yourself to recruiters, contacts and admission committees. These items include resume, cv, business cards voicemail messages etc.

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3. Dress and act for success.

Your personal appearance should match the image you want to project. Dress with clothes that are appropiate for your desired industry and have a couple of outfits that look good on you and are appropiate for a job interview.

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4. Build an online professional image.

Be vigilant your online identity, as most people google each other. Think before clicking and posting, and be aware of the permanency of the online world. Always be presenting your best self with the use of online tools:

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5. Reflect and Reassess.

Your ideas, ambitions and experiences will evolve. Your personal brand should keep up with these changes. Regularly revisit and reassess your brand so it aligns with your personal goals.

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Personal branding is about managing your name โ€” even if you donโ€™t own a business โ€” in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your โ€œblindโ€ date has Googled your name. Going to a job interview? Ditto.๏ปฟ

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