PR professionals play an integral role in contributing to one of the most significant algorithmic variables of the search engine. SEO-related practises come under three foundations that extend to web/digital, communications and PR teams. Here are 5 activities that you should start doing today to better optimize your PR coverage for search engines.

SEO (Search Engine Optimization) is more than just a marketing buzzword. Achieving Google Premium search results with unique search words will have a big effect on the bottom line of the brand. This is what SEO is trying to do!