A brief history of IKEA: From cheap bookcases to Swedish meatballs - Deepstash
Managing Time Like a Pro

Learn more about moneyandinvestments with this collection

How to set achievable goals

How to manage time for personal and professional life

How to avoid distractions

Managing Time Like a Pro

Discover 88 similar ideas in

It takes just

11 mins to read

The beginnings of IKEA

The beginnings of IKEA

The brainchild of IKEA is the late Ingvar Kamprad, a Swedish businessman. He envisioned a store full of functional furniture that's easy to assemble.

He started his first business at age five. He bought matchbooks in bulk and sold them individually. When he was 10, he was selling pens, pencils, seeds for flower, and Christmas tree decorations. Kamprad started IKEA in 1943 when he was 17 years old.

89

2.06K reads

IKEA: From household goods to furniture

  • The name IKEA comes from Ingvar Kamprad's initials, followed by the name of the farm he grew up on and the name of his home village: Ingvar Kamprad, Elmtaryd, Agunnaryd.
  • Kamprad made a mail-order catalogue - an essential part of IKEA's business from a remote location.
  • At first, he sold small household goods like pens, wallets, and picture frames. Five years later, the store started selling furniture made by local manufacturers. The prices were so low that people questioned the quality, so Kamprad rented an old workshop to display his furniture.

54

432 reads

Designing self-assembling furniture

Ingvar Kamprad solved the problem of shipping large furniture when he disassembled a coffee table so it could be packed flat. From then on, as many products as possible were packed this way.

By 1955, Kamprad's manufacturers were boycotting IKEA due to its low prices. He addressed the issue by designing and producing in-house.

46

427 reads

IKEA expanding. Weird product names

IKEA expanded to other countries, Norway in 1963, Denmark in 1969. Over the next decade, IKEAs spread to countries like Germany, Japan, Australia and Canada.

There is a system to the unusual product names. Beds have names of places in Norway. Sofas are named after towns in Sweden. Kitchen tables get their names from geography in Finland. Rugs have Danish names. Chairs are named after men. Glasses and cups have adjectives as names.

51

437 reads

CURATED BY

pai

Music geek. Coffeeaholic. Travel advocate. Social media maven. Certified tv guru.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates