Learn more about problemsolving with this collection
How to break bad habits
How habits are formed
The importance of consistency
When we hear an old and forgotten song on the radio (or at the coffee shop), we experience a warm and pleasant surprise. We didn’t expect to hear that favourite song of ours and here it is, already playing and making our day better.
Once we download that same song on Apple Music or Spotify, it is lying there on our playlist, and we can play it anytime. But playing it by choice does not provide the same thrill we got when listening to it by chance. This phenomenon of being happy by a lucky surprise is called serendipity.
35
436 reads
Sudden, small and pleasant surprises, like listening to our favourite song on the radio, or getting a free sample at the supermarket are moments of serendipity that make us appreciate them more, simply because they are unplanned.
Painstaking curation does not offer the same thrill as a lucky surprise, and this phenomenon of serendipity is too big to be ignored by content companies, who are trying to incorporate random surprises in their offerings like Netflix is doing with ‘Play Something’.
28
112 reads
Having a long list of products, menu items or choices can actually cause stress and unhappiness.
Example: Receiving a small surprise gift in the mailbox is more enjoyable than ordering a small item by selecting it.
30
69 reads
Luck by chance only applies if the stumbled upon content is liked by the consumer. If people are provided with garbage content in the name of serendipity, they won’t start to like it.
Apart from the quality of the content, if the person is having a high level of expertise on the product being offered, they would want to pick their own instead of allowing marketers to shove something down their throat.
27
80 reads
Businesses, consumer companies and marketing executives should try to incorporate serendipity into their marketing strategy, provided it fits their product. People might like free candy surprises, but they may not be ready for free insurance.
Big tech companies like Facebook and Google have algorithms that create random-looking serendipity for online content. If they are not ethical, they may create an opaque and hostile system and cause damage to society.
28
105 reads
More like this
Explore the World’s
Best Ideas
Save ideas for later reading, for personalized stashes, or for remembering it later.
Start
31 ideas
Start
44 ideas
# Personal Growth
Take Your Ideas
Anywhere
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
Start
47 ideas
Start
75 ideas
My Stashes
Join
2 Million Stashers
4.8
5,740 Reviews
App Store
4.7
72,690 Reviews
Google Play
Sean Green
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
“
Ashley Anthony
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
“
Shankul Varada
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
“
samz905
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
“
Ghazala Begum
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
“
Giovanna Scalzone
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
“
Laetitia Berton
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
“
Jamyson Haug
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates