Udemy is like YouTube, but instead of scattered content, teachers structure videos into courses. Many of these courses are priced at $59.99 or above. However, with Udemy’s year-round promotions, most sell for $9.99.
“Personally, I wanted my course income to be passive, and that's what Udemy gives me. I also want them to be mass market, and I enjoy that my courses are affordable to anyone in the world.”
Louise started making Udemy courses when she was 23. She moved to Chiang Mai, met a course creator, and figured she could do the same. She already had a camera from her blogging days, and she knew she could teach about fashion, makeup, and lifestyle topics.
It’s a good idea to assess which keyword or keywords you could realistically rank for on Udemy.
The key is to find keywords that give you an opportunity to make money but aren’t overly competitive.
Louise recommends looking for keywords that have less than 1,000 results and around 30 reviews to rank in position one. This way, when you target a keyword, your course is likely to appear at the top of the search results — if not the very top.
Once you’ve identified which keyword you want to target, it’s time to plan your course.
Important to make sure your course focuses on the primary keyword you want to target. Here are places to include it:
Louise has a fantastic Udemy course on how to make a Udemy course which I highly recommend. It goes into more detail about keyword targeting, as well as the specifics of how to record and edit videos.
According to YouTube, thumbnails and titles act like billboards. They help viewers decide which videos to watch.
The same is true for Udemy courses.
With the promotion video, Louise recommends keeping it under two minutes.
She also says it should answer the following:
Louise has found getting the ball rolling on reviews is really important for Udemy SEO.
On a spreadsheet, I had three columns:
The message said something like,
“Hey [NAME], hope you’re well! I think you might be interested in this course I’ve created, and using my exclusive discount code, you can get it today for £9.99. If you like what you see, it would be great to see you there!”
If you haven’t got many people in your network who you think would be interested, here are a few ways to promote it:
After creating a number of courses, Louise reached a point where she’d run out of topics.
“I didn’t know much about anything, so I decided to collaborate with other teachers.”
Here’s how she pitched it:
“If you give me a day of your time, I’ll do the filming, the editing, the uploading, the writing, the thumbnail — basically everything else."
Louise now has just under 32K YouTube subscribers and over 7K followers on Instagram. It wasn’t always like this, though, particularly when launching her first few courses.
“You don’t need a mailing list, you don’t need a big social media presence, and you’re not too late.”
There’s no greater feeling than earning money whilst you sleep!
“There’s never been a better time to earn passive income! What’s stopping you?”
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