entrepreneurshandbook.co
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How to communicate effectively with teachers
How to create a supportive learning environment at home
How to manage your child's school schedule and activities
Udemy is like YouTube, but instead of scattered content, teachers structure videos into courses. Many of these courses are priced at $59.99 or above. However, with Udemyās year-round promotions, most sell for $9.99.
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ļ»æļ»æāPersonally, I wanted my course income to be passive, and that's what Udemy gives me. I also want them to be mass market, and I enjoy that my courses are affordable to anyone in the world.ā
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Louise started making Udemy courses when she was 23. She moved to Chiang Mai, met a course creator, and figured she could do the same. She already had a camera from her blogging days, and she knew she could teach about fashion, makeup, and lifestyle topics.
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Itās a good idea to assess which keyword or keywords you could realistically rank for on Udemy.
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The key is to find keywords that give you an opportunity to make money but arenāt overly competitive.
Louise recommends looking for keywords that have less than 1,000 results and around 30 reviews to rank in position one. This way, when you target a keyword, your course is likely to appear at the top of the search results ā if not the very top.
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Once youāve identified which keyword you want to target, itās time to plan your course.
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Important to make sure your course focuses on the primary keyword you want to target. Here are places to include it:
Louise has a fantastic Udemy course on how to make a Udemy course which I highly recommend. It goes into more detail about keyword targeting, as well as the specifics of how to record and edit videos.
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According to YouTube, thumbnails and titles act like billboards. They help viewers decide which videos to watch.
The same is true for Udemy courses.
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With the promotion video, Louise recommends keeping it under two minutes.
She also says it should answer the following:
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Louise has found getting the ball rolling on reviews is really important for Udemy SEO.
On a spreadsheet, I had three columns:
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The message said something like,
āHey [NAME], hope youāre well! I think you might be interested in this course Iāve created, and using my exclusive discount code, you can get it today for Ā£9.99. If you like what you see, it would be great to see you there!ā
If you havenāt got many people in your network who you think would be interested, here are a few ways to promote it:
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After creating a number of courses, Louise reached a point where sheād run out of topics.
āI didnāt know much about anything, so I decided to collaborate with other teachers.ā
Hereās how she pitched it:
āIf you give me a day of your time, Iāll do the filming, the editing, the uploading, the writing, the thumbnail ā basically everything else."
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Louise now has just under 32K YouTube subscribers and over 7K followers on Instagram. It wasnāt always like this, though, particularly when launching her first few courses.
āYou donāt need a mailing list, you donāt need a big social media presence, and youāre not too late.ā
Thereās no greater feeling than earning money whilst you sleep!
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āThereās never been a better time to earn passive income! Whatās stopping you?ļ»æā
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Lawyer turned Artist Visionary Curator & Gallerist. Empowering self-love and joy through art & words. www.innerjoyart.com š Instagram : dymphna.art
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