The Beginner's Guide to LinkedIn Marketing - Deepstash
LinkedIn - Facts Introduction
  1. LinkedIn has over 660 million users across the globe. ...

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The Beginner's Guide to LinkedIn Marketing

blog.hubspot.com

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What is LinkedIn marketing?

LinkedIn marketing is the process of using LinkedIn to :

  • make connections,
  • generate leads,
  • improve brand awareness,
  • foster business relationships and partners...

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About LinkedIn
  1. LinkedIn launched in 2003 and is primarily centered around career networking, building, and sharing.
  2. ...

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LinkedIn Marketing Best Practices
  1. LinkedIn allows you to drive traffic to your website, identify quality leads, share your expertise through thought-leadership content, and grow your netw...

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1. Customize your public profile URL.
  1. Make your profile look more professional, and easier to share, by customizing your Linked...

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2. Add a LinkedIn background photo to your profile.
  1. In 2014, LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the...

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3. Add a ProFinder Badge to your profile.
  1. You might consider adding a ProFinder Badge, which is used to identify freelancers within LinkedIn's ProFinder.
  2. This ...

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4. Take advantage of the blog and website links on your LinkedI
  1. You can add links to your portfolio and social networks to your LinkedIn page.

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5. Search engine optimize your LinkedIn profile.
  1. Search engine optimization (SEO) isn't limited to blogging — you can also optimize your profile to get discov...

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8. List job opportunities and recruit new talent with LinkedIn‘
  1. And speaking of your business's open job opportunities, don't forget to add and market your new positions on the Lin...

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9. Take advantage of LinkedIn Endorsements.
  1. LinkedIn offers a feature called Endorsements — this allows you to recognize the skil...

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10. Use Open Profile to send messages to people you‘re not conn
  1. With the exception of fellow LinkedIn Group members, the platform only allows you to send messages to people who you share a fi...

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11. Check your Network Updates (or share your own).
  1. Found on your LinkedIn homepage, Network Updates are essentially LinkedIn's version of the Facebook News Feed.
  2. Check this feed periodically for a quick snapshot of what your connectio...

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12. Be identifiable.
  1. Your LinkedIn profile visitors should recognize it as yours to the moment they look at it.
  2. A great way to make your profile easily identifiable a...

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13. Check out who‘s viewed your LinkedIn profile.
  1. Learn a little about your audience members, potential leads, and customers who are viewing your profile and marketing content that you're sharing on LinkedIn.
  2. How? With the

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14. Export connections.
  1. Now, it's no secret that you can use the connections you make on LinkedIn to drive traffic to your site and grow your base of paying customers.
  2. Exporting your connections ...

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15. Customize your Connections to grow your professional networ

LinkedIn offers features to help you grow your professional network and make valuable connections.

There are several ways to...

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16. Join LinkedIn Groups.
  1. LinkedIn Groups are a great way to make connections with people who are in, or inte...

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17. Create your own LinkedIn Group.
  1. Consider creating a LinkedIn Group of your very own, like HubSpot did with the popular Inbound Marketers Group.
  2. You can use your gr...

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18. Communicate with your LinkedIn Group.
  1. There are more reasons to create your own Group on LinkedIn.
  2. One of the perks of managing a LinkedIn Group is that LinkedIn makes it simple to interact and communicate with the member...

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20. Leverage @mentions in your status updates.
  1. Want another LinkedIn user or company to see your status update? On LinkedIn, you have the ability to tag — or @mention — users and other companies in your status updates much like the way it ...

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21. Design all aspects of your LinkedIn page.
  1. The design of LinkedIn pages has changed a lot over the years. Make sure yours is set up correctly and optimized for the latest layout, featuring a compelling and high-quality banner image.

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22. Create LinkedIn Showcase Pages.
  1. LinkedIn Showcase Pages are niche pages that branch off your business's page to highlight specific ...

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23. Post company status updates and target them.
  1. Publish Status Updates for your business on your LinkedIn page for your followers ...

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24. Check out LinkedIn‘s Content Marketing Score & Trending Content Resources
  1. You can learn how impactful your organic and paid LinkedIn marketing content is with the platform's C...

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25. Experiment with LinkedIn Sponsored Content and Native Ads.
  1. If you're looking to complement your organic LinkedIn marketing efforts with some paid advertising, LinkedIn Ads are a smart choice.
  2. One of...

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26. Share content through LinkedIn‘s publishing platform.
  1. Good news! You no longer have to be a LinkedIn Influencer to publish new articles to LinkedIn. Publishing is available to all users on the platform.
  2. Experiment with how this feature ca...

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27. Add a Page Follow Button to your website.
  1. You can add the LinkedIn Company Follow button to your website to promote your co...

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28. Analyze your LinkedIn marketing performance.
  1. So ... how are your LinkedIn marketing efforts faring? Analyzing your efforts and making necessary adjustments is critical to your success on the platform.
  2. LinkedIn has in-depth

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