Over time, cosmetics moved a little closer to more common usage.
It wasn't until the late 19th and early 20th centuries, despite the strictures of Victorian morality, that cosmetics and other beauty aids became more generally accepted.
The Roaring Twenties and glamorous movie stars of the 1930s finally brought cosmetics into the mass merchandise market, where they were sold in department stores and other venues. It was about this time that some of the best-known brand names - many of which are still sold today - entered the picture, and the modern cosmetics industry was born.
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