Gender Identity: How the cosmetics industry is seeing more men wearing makeup - Deepstash
Brands aim to be more gender inclusive

Today, many brands are acknowledging a need for gender fluidity in cosmetics; this means cosmetics brands can market to an entirely new demographic, resulting in an increase in sales).

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Gender Identity: How the cosmetics industry is seeing more men wearing makeup

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Many famous beauty bloggers and influencers, for example, use makeup as a way to express themselves creatively rather than associate with femininity.

Studies reveal tha...

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