A 3-Step Plan for Handling Any PR Crisis - Deepstash
Determine The Impact

Before doing anything about an issue it is important to evaluate the variables. Have you or the company done anything other than rational that people could perceive as wrong?

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A 3-Step Plan for Handling Any PR Crisis

entrepreneur.com

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Plan, Plan, Plan!
  1. Identify which media outlets are likely to be interested in the story and sort out the ones you have a good reputation with from those who are antagonistic ...

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Execute Your Plan

Learn how to move fast and aggressively. The momentum often determines the outcome of the crisis.

There are two things you should leverage proactively: media covera...

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