Before doing anything about an issue it is important to evaluate the variables. Have you or the company done anything other than rational that people could perceive as wrong?
Businesses are faced with mob-like cancel culture that presents as legitimate threats whether they may be factual or otherwise. Social media demonstrates that anyone alike is more than willing to lie about your company.
Learn how to move fast and aggressively. The momentum often determines the outcome of the crisis.
There are two things you should leverage proactively: media coverage and SEO (search engine optimization). With media coverage you'll be able to overwhelm the media cycle long enough for people to lose interest in the negative story while the latter will help control the search results for your company.
Lastly, lock down reviews on social media and only keep relevant comments and posts.
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