Revisiting the Fundamentals of App Marketing Post IDFA - Deepstash

You need to fuel your cohorts so you can work on improving retention. You want a minimum of new users every day so you can know if the latest release you ship is...

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Revisiting the Fundamentals of App Marketing Post IDFA

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Be careful about the biases that your early adopters can bring (if you have a strong organic baseline) because their behavior is not necessarily representative of the mainstr...

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Customizing too much the combination of events you’re optimizing for on Facebook can also prevent its algorithm from optimizing correctly, becau...

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