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We humans, don’t seem to like anything that is natural. Lips have to be shinier, cheeks have to be rosier, eyelashes have to be longer and hair colour should simply keep changing. But this is not a recent phenomenon. These concepts have been around for a long, long time.
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It's all driven by capitalism and on some level internalised stereotyping combined with a need for creating a personal identity different from others but still trying to fit in in some way
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