...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.
Facts and figures and all the rational thi...
Every storytelling exercise should begin by asking: Who is my audience and what is the mess...
Think of a moment in which your own failures led to success in your career or...
You can be a central figure, but the ultimate focus should be on people you know, lessons you’ve learned, or events you’ve witnessed.
The more you celebrate your own decisions, the le...
Good storytellers understand that a story needs conflict. A story without a challenge simply isn’t very interesting.
Don’t be afraid to suggest the road ahead will be difficult. We act...
Don’t let needless detai...
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