Kanye West’s Amazing Marketing strategy for his Hoodie. - Deepstash
Marketing strategy for his hoodie.

Kanye West planned am amazing marketing surprise for his new hoodie at 3 AM on his birthday, Kanye West surprised fans by hijacking iconic buildings in New York, Chicago and Los Angeles with ‘float...

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Kanye West’s Amazing Marketing strategy for his Hoodie.

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The Impact.

The projections featured only an image of a blue puffer along with a QR code that directed users to the website where they could pre-order the jacket. The gimmick created such a buzz that the websi...

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For his Jacket.

A few weeks later, another set of mysterious ads appeared.

This time, they featured jumpsuits in a similar shade of blue as the jackets. People wondered if this could be the next product from...

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The Wave.

Just like Kanye hijacked the buildings and got a whole lot of attention for it, the Human Rights Foundation hijacked the Yeezy x Gap ads to raise awareness about Uyghur and Turkic labour, one of th...

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