The Ultimate Guide to Storytelling - Deepstash
Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

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The Ultimate Guide to Storytelling

blog.hubspot.com

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Why we tell stories
  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;

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  • Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
  • Educational. Good stories spark curiosity and add to the reader’s knowledge ba...

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Components of a good story
  • Characters. Every story features at least one character, and this character will be the key to relating your audience back to the story.
  • Conflict. The conflict is the les...

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  1. Know your audience;
  2. Know your audience;
  3. Decide what kind of story you’re telling;
  4. Establish your call-to-action;
  5. Choose your stor...

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If your objective is to:

  • Incite action: describe how a successful action was completed in the past and its steps.
  • Tell people about yourself, feature genuine, human...

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