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Community-as-a-service is the phenomenon where access to a group of people is valuable enough that it can be considered a marketable product.
Every community-as-a-service comprises two elements:
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The value that community members derive from community-as-a-service type business can be broken down into:
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Content creators are unofficial leaders of communities. They provide value in two ways:
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Utting a community together doesn’t automatically make money. Unless you have a plan in place for who you want in the community and how to delineate between free and paid content, you are not likely to find it worthwhile as a creator.
Putting together a community by posting memes won’t do you much good if the final aim is to sell programming courses.
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The Creator Economy: Audience, Community, and Commerce
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