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At least for now â thereâs nothing else quite like it, at least not with the same vast audience.Â
But as a brand looking to connect with potential customers, you may not realize that TikTok is just as powerful for marketing as it is for lip-syncing or learning the latest dance craze.
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When it comes to Instagram, Facebook and Pinterest, videos are often watched with the sound off, which means creators have to figure out how to get their message across in silence.Â
TikTok is a definite sound-on app. You can take advantage of that by adding music, narration, and other sounds to your videos.
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The fact that viewers tune in to listen and not just watch doesnât mean you can linger when it comes to delivering your message. You still need to get your point across fast, according to TikTok , since 63% of the videos with the best click-through rates highlight their message or product within 3 seconds.
Thanks to auto-play, you can show viewers those initial 3 seconds without them even having to hit a âPlayâ button.Â
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If youâre looking for a platform where your content can be relevant forever, TikTok isnât for you.
Newâ is the name of the game here â new special effects, new styles of editing, new viral videos, new music, and so on.
Your approach here has to be twofold, though, or else youâll miss an opportunity before you know it:
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No ad is complete without a call-to-action (CTA), and TikTok has several options for you to pick from based on the next best step your viewers can take. For example, you can:
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The appâs TikTok for Business profile is a one-stop shop for professionals who want to find out marketing tips and usage insights. Youâll also get the following:
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You may excel at what you do for your brand, but if making TikTok videos â or video content of any kind â isnât your thing, leave it to a pro.Â
The TikTok Creator Marketplace lets you partner with the platformâs top creators so they can take over video-making and you can reap the benefits. The creators in the marketplace are masters of the craft, always on top of whatâs popular (and what isnât) and adept at making high-performing ads.Â
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