Culture is a set of shared values that a group of people holds.
These values affect how you think and act but also how you judge others
Some cultures think of time sequentially – as a linear commodity to “spend,” “save,” or “waste.” Other cultures view time synchronically – as a constant flow to be experienced in the moment, and as a force that cannot be contained or controlled.
Whether time is perceived as a commodity or a constant determines the meaning and value of being “on time.”
High-context cultures e.g. Mediterranean, Slav, Central European, are understood through context, nonverbal cues, and between-the-lines interpretation of what is actually said.
Here, the meanings are created often through what is not said e.g. in body language, silences and pauses, relationships and empathy.
Low-context cultures e.g. most Germanic and English-speaking countries, expect messages to be explicit and specific. Here, the emphasis is on sending and receiving accurate messages directly, and by being precise with spoken or written words.
An affective culture is defined by the ability to readily show your emotions whereas a neutral culture keep their emotions in neutral and they do not show their feelings, but keep them carefully controlled and subdued.
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