The most successful brands in the world have an imprint on our psychology and feel like family members to us.
A survey on Apple (iOS) and Samsung (Android) users revealed that Apple users ha...
Having a strong emotional connection with the brand makes many of us succumb to the famous reality distortion field, where we are absolutely okay with paying top dollar for their products....
We need to be aware of the reality distortion field of many advertising campaigns and slow down before making any impulsive decisions based on our emotions. We need to seriously consider why we are...
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