The Design of Everyday Things - Deepstash
Design for ease

If you think something is clever and sophisticated, beware - it is probably self indulgence.

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The Design of Everyday Things

The Design of Everyday Things

by Donald A. Norman

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When can designers go wrong ?

[E]ven the best-trained and best-motivated designers can go wrong when they listen to their instincts instead of testing their ideas on actual users. Designers know too much about their produ...

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When simple things need pictures, labels or instructions the design has failed.

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If something is truly revolutionary it is unlikely that anyone will quite know how to design it right the first time, it will take several tries. But if a newly introduced product fails in its firs...

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Slips and mistakes

Form an appropriate goal but mess up in the performance , and you have made a slip. Form the wrong goal and you've made a mistake.

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Gaps between design model and user's mental model.

Most of us face difficulty in setting desired temperature in a two door refrigerator because we have no idea where the thermostat is really situated and how the controls work. We have a wrong menta...

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