Growth Loops and Where to Find Them - Deepstash
How businesses grow fast through growth loops

Growth loops are closed systems where the inputs, through some process, generate more of an output that can be reinvested in the input.

This framework works to generate compo...

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Growth Loops and Where to Find Them

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The compounding effect

In financial transactions, when you deposit a sum of money in the bank, that principal grows an interest and that interest thereafter in the next period becomes part of the principal, thus generati...

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Organic vs organic loop

Attracting new users may be built in through the core product flow (organic) or gained through incentives (inorganic).

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Organic loops

User generated content

  • Users generate content and content is indexed in google or other search platforms (Wikipedia, Reddit, Pinterest)
  • Users generate content th...

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Inorganic loops

Refferal loops - users receive benefits when sharing about the product

  • Incentivized referral - in the form of money, discounted products, premium access, increa...

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Superimposing loops

Building multiple loops within a product (e.g engagement loop superimposed with content creation loop in the case of YouTube)

Content personalization

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Things to keep in mind when designing growth loops
  1. Product designed to be share-worthy, keep brand names upfront
  2. Post statistics and engagement should be visible (e.g in Deepstash - the number of reads, likes, and stashes are visible)....

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