When you do reach out to someone on LinkedIn, take the time to write out a personal and engaging message. Chances are they’ve received many cold-messages, and you want yours to stand out. I always suggest starting with a quick compliment, like “I really admire your work.”

Be specific about what you like, and follow up the compliment with a brief introduction about yourself.

Pro tip: find a way to mention experience.

“Slowly build up to your ask, and try to find an avenue to make a genuine connection”

Slowly build up to that ask, and try to find an avenue to make a genuine connection. You can rub someone the wrong way when leading with “what can you do for me” approach. Get to know them, and hopefully, your future ask will be mutually beneficial.

your job title is right next to your name in LinkedIn comments, so each comment can be connected right back to your current employer, which may have consequences. While standing up for what’s right is essential—and please do engage when you see fit—avoid gossiping, name-calling, or spreading negativity on a professional platform.

Lastly, try your best to respond to your own messages, just like you’d like a new potential connection to respond to you. Even if the email is pitching a job you don’t want or a generic email, respond kindly when applicable.