The Hook Model: How to Manufacture Desire in 4 Steps - Deepstash
The Hook Model

The Hook Model is a way of explaining somebody's interactions with a product as they go through the four phases: the trigger to begin using the product, an action to satisfy the trigger, a variable...

5

STASHED IN:

40

The Hook Model: How to Manufacture Desire in 4 Steps

nirandfar.com

STASHED IN:

0 Comments

Triggers come in two types: external and internal. Habit-forming technologies begin by alerting us consumers with external triggers like emails, or an app icon. 

By continuously doing this, w...

1

STASHED IN:

39

After forming trigger habits, the companies will leverage the two pulleys of human behavior: motivation and ability.

In order to increase the offs of a user taking intended action, the behavi...

1

STASHED IN:

39

Companies use variable schedules of reward. This powerful tool shows that our brains are surged with dopamine when expecting a reward.

By introducing multiple variables in effect, it creates ...

STASHED IN:

39

In this part of the model, the user is asked to do a little bit of work. This is the phase where: 1. the odds where the user will make another pass through the hook model will increase, and 2. the ...

STASHED IN:

39

Habit-forming Technology

Whether we like it or not, and whether we've noticed it or not, habit-forming technology is already here and many apps are already using it on us through various devices. 

With what they acqu...

STASHED IN:

39

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP: