How Movie Marketing Works - Deepstash
The art of movie marketing

Movies have significant earning power because they're sold so effectively.

Even though the movie industry earns billions of dollars a year, only a handful of Hollywood movies make a pro...

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How Movie Marketing Works

entertainment.howstuffworks.com

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Every major Hollywood studio and movie distribution company relies on their internal promotions department to design an advertising campaign across different media platforms.

  • One tactic ...

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The trailer is often the first chance to promote a movie and can start up to a year before releasing a major studio movie.

Then the movie studio will unveil an official Web site for the film,...

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Closer to the release date
  • Closer to the release date, movie marketers try to get favourable coverage in newspapers, magazines and TV shows.
  • At the main movie publicity - or press junket - journalists, entertain...

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  • Every movie is a unique product with its own potential. Just because one film was a hit doesn't mean the next one will be.
  • Movie marketers try to deal with this risk by heavily promoti...

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