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The goal of an early financial plan is not to demonstrate how great the opportunity is. The goal of an early-stage plan, especially for first-time founders, is to show investors you truly understand what drives growth.
Unless your team has a proven track record, your financial plan should serve as a tool to convince investors you know what you are talking about. Use it to show where you are going, how fast you want to go and most importantly, explain how you will get there.
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Financial plans are nothing more than a bunch of unproven hypothesis thrown together. These hypotheses can be grouped into 2 categories.
The “costs” hypotheses are the easy ones. With a bit of research, you can easily figure how much you need to budget for each item. The tough ones are the revenue hypotheses.
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