The Essential Guide to B2B Customer Research - Deepstash
The piñata approach

Driving products forward in this way is like blindfolding a team, giving them a stick and hoping they eventually will hit the piñata. The lucky ones might hit it at some point, but inevitab...

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The Essential Guide to B2B Customer Research

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The Sherlock Holmes approach

Approaching your market, customers and competitors like Sherlock Holmes will give you significantly better chances of achieving product-market fit. 

You will approach your produc...

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As compared to B2C research, B2B research can be more difficult to conduct.

This is why the Sherlock Holmes approach is without doubt your best way forward in acquiring as much informatio...

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Know what problem you are solving and for who

Before you conduct any customer research, you need to know what problem you are solving, who you are solving it for, and have a product idea. In any case, try to be as specific as possible on both ...

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The three levels of customer research

Customer research can be done on three different levels using the Sherlock Holmes approach: The macro, meso and micro level.

On macro level you’ll learn more about
• Marke...

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Customer research shouldn’t be done only in the beginning when you have an idea for a product, it should be done on a continuous basis. Customer needs change as new requirements ar...

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