How To Track Customer Acquisitions: - Deepstash

The customer acquisition funnel is a process of tracking and monitoring how effective the company is in attracting, engaging, converting, and retaining its customers.

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How To Track Customer Acquisitions:

medium.com

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  • Customer Lifecycle helps companies understand how customers are experiencing your product and what actions they are taking.
  • Sales Funnel shows interna...

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There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.

  • Each stage that a custo...

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Whereas the customer lifecycle is driven by customer actions and tracks how they experience the product and company, the ultimate goal of the sales funnel is following specific actions, processes, ...

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  • The common mistake companies make is creating too much awareness content and not enough educational, selection, and training content since it requires more resources.
  • Educational conte...

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  • Content strategy is only for the marketing team
  • Not creating a clear positioning and story
  • Starting with content before creating target customer profiles
  • Focusing too m...

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