10 Simple Rules of Visual Storytelling - Deepstash
Show, don’t tell

Talking a lot is boring, but talking a lot about yourself is even more boring.

So let the visuals do the talking. Show the benefits of your product, don’t tell people...

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10 Simple Rules of Visual Storytelling

medium.com

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If we’re going to use just a few words, we will need to use some shortcuts to better communicate with our audience. Those shortcuts are our context.

When it comes to brands, ...

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Show People

We certainly relate better to people than to a brand or business.

So don’t tell the story of your business, but the story of the people behind it. You, your employees...

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Share something personal, unique. Share your true story and you’ll be setting yourself apart from all the other brands out there. They can’t share that same story, because they are...

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Conflict is the force that drives a story. No conflict, no story. Conflict sparks interest.

Conflict happens whenever someone wants or needs something and must fight for it. ...

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Reveal hidden things

One of the rules of a good story is to take the audience to a hidden place that they don’t get to see everyday.

Go behind the scenes, show your customers what they don’t normally see, but let...

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Don’t get lost on the details. Too many details and you lose your audience's attention.

just remember: 

  • You may use the structure of your visuals to tell the viewer what the most i...

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Stories flow. Your images need to move. But that doesn’t mean that your image needs to be in fact a video or an animated GIF.

There are very boring videos that show n...

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Be the one brand that always surprises its followers or customers. Use visuals, and storytelling, in a way no one else is doing. 

Your story, and your name, will stick.

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Teach something

Carry a message. Give a lesson. Show or share a stance. Don’t be bland. Every marketing effort carries a message, that of your brand or business.

Stories are the same. In fac...

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