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We should be asking of our content, “Do I want to share this content with customers? Will it strengthen our relationship if I do?” An emphatic and consistent yes to these questions should be the standard of content marketing we strive to live up to.
If you read an article developed by your marketing team, and it’s so crystal clear, so well written, if it’s so full of great thoughts and meaning that you couldn’t resist sharing it with your colleagues, friends and even with your significant other, only then you can conclude that the content marketing is done right.
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How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)
contentmarketinginstitute.com
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