How Tik Tok is tapping into Generation Z - and why luxury brands are jumping on board - Deepstash

TikTok is a breakthrough social media platform with millions of mostly young users worldwide, who share short videos and funny clips with matching music. 

Lately, its popularity has skyr...

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How Tik Tok is tapping into Generation Z - and why luxury brands are jumping on board

telegraph.co.uk

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The appeal of TikTok is mostly among Gen Z, who love music, weird behaviour, humour and fashion. They love the blend of a social media network which is focused on consuming and creating viral conte...

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TikTok, whose Chinese owners are worth billions now, wasn’t the first-of-its-kind app but became a runaway success due to its unique format. Music biggies became early adopters of the TikTok format...

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Now that TikTok is a force to reckon with, many luxury and fashion brands are trying to tap the spending power of youngsters who are hooked to the addictive app. Recently Mac Cosmetics launched an ...

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TikTok is a huge social media space to scout new fashion and modelling talent, as it provides a glimpse at the personality of the rising star and not just a pretty face. The number of followers and...

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