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How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
The double diamond revamped aims to provide designers with a tool and is based on these ideas.
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According to Don Norman, the human centred design process start with:
Various companies and organisations came up with models to provide structure to the process of human centred design (or design thinking.)
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When you cook a chilli con carne for the first time, you might start off with a recipe that you like. But once you've burned your tongue a few times, you tweak the original recipe to your own needs and taste.
That's why the Double Diamond process, initially released by the British Design Council, is used. This framework has good structure, clarity and dynamics.
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The Double Diamond is a structured design approach to tackle challenges in four stages:Ā
The phases are either diverging (open up as much as possible) or converging (condensing or narrowing your ideas).Ā
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This should result in a pile of unstructured research findings.
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To make sense of your findings, you want to synthesise your research by applying the following steps:
This should result in a revamped brief that clarifies or details the initial brief or contradicts it.
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As you have deduced the actual question to solve or challenge, you start ideating.
You ought to end up with a small number of ideas to prototype and test to find the best solution.
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Once you have a potential solution (or set of ideas), you want to evaluate the final one and the way it needs to be implemented. An agile approach can be used consisting of three steps:
Aim for minimum viable products so that you can see if it solves the initial problem. Thereafter, you should be able to go out with your final solution or product.Ā Ā
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