What is Google Analytics, and why is it important to my business? - Deepstash
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What is Google Analytics and why is it mission-critical?

What is Google Analytics and why is it mission-critical?

Google Analytics is a free web Analytics tool offered by Google to help you analyze your Website traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

For most companies, your Website serves as a Hub for all of your Digital traffic. Over 50 million Websites around the world use Google Analytics. If you are not using it, you should set it up right now.

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How does Google Analytics Work?

Google Analytics puts several lines of tracking code into the code of your website. The code records various activities of your users when they visit your website, along with the attributes of those users. It then sends all that information to the GA (Google Analytics) server once the user exits your website.

Next, it aggregates the data collected from your website in multiple ways, primarily by four levels: 

  • User level (related to actions by each user) 
  • Session level (each individual visit) 
  • Pageview level (each individual page visited) 
  • Event level (button clicks, video views, etc). 

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What are the distinctions between Metrics and Dimensions on Google Analytics?

Metrics are actual statistics Google collected about user behavior on your website. Dimensions are the various ways you can view those numbers based on the business questions you’re trying to answer.

Essentially, data analytics is slicing and dicing metrics by dimensions based on the business questions you are trying to answer.

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What kind of data is available on Google Analytics?

There are two types of data that you can collect in Google Analytics: 

  • User acquisition data: data about your users before they visit your website 
  • User behavior data: data about your users when they visit your website 

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