Custom Url lets us capture the Utms in the native code of mobile application. This can be sent to any desire Analytics platform such as Mixpanel, amplitude, or Firebase Analytics. Scroll to the bottom of the page to create a custom Url for Android. Here is an example play store Url builder to add: Https: //play.google.com/store/apps/details? Id=Com.Test.App& Referrer=.

Sending users to the App Store is similar to Android. The only change is that we don’t have to use a custom URL because as of writing this article App Store doesn’t have any API that would let us capture traffic sources within the native app similar to Android.

We added Utms in the custom Url for Android, but we also need to add Utm parameters. This is because when the user clicks the dynamic link, these are the values that we get in the native code.

Firebase provides a way to verify the behaviour of Firebase dynamic links. To verify the link paste it in the Browser, and add? D=1 at the end, and press enter. Doing so opens a chart showing how the user would move depending upon where they interact with the link.

Deep links are links that allow users to move to a specific section or piece of content of the app or website. For example, a deep link that when clicked takes the user directly to the product category section of the app.

The deep link contains all the information needed to point to a particular item.