36 Types of Marketing Strategies & Tactics to Grow Your Business - Deepstash
Marketing Strategy Definition

Different types of marketing strategies are designed to achieve different goals. 

  • You can use your marketing strategy to target consumers at different stages in the sales funnel. 

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36 Types of Marketing Strategies & Tactics to Grow Your Business

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Many companies use employee discounts as part of their benefits packages. You want to build a stable of engaged employees who don't just show up for their paychecks, but who come t...

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B2C marketing refers to a marketing strategy that’s designed for a company that markets its products or services directly to consumers. 

They can operate online, in brick-and...

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B2B marketing occurs when one business markets its products or services to another business or organization.

 You have to identify the Decision-Makers and figure out how to g...

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A cause marketing strategy requires a partnership that benefits both parties.

You could create online courses on spiritual topics. You could partner with a church or oth...

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In-home demonstrations are one example of direct selling. 

Companies like Amway, Avon, and Mary Kay have built their entire businesses around direct selling. You need excelle...

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Co-branding or affinity marketing refers to a partnership between two organizations that have common interests and audiences.

You could partner with another Kajabi entrepren...

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Branded media is media that your company produces for the purposes of informing, entertaining, and engaging your audiences. Earned media, on the other hand, is free exposure, typically via ...

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A point of purchase (or point of sale) marketing strategy involves upselling to the customer near the place where he or she makes a purchase.

In a retail store, for example, ...

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Any marketing that you conduct over the Internet can be considered an Internet marketing strategy. You need a specific strategy if you want to grow your business. 

An Interne...

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Paid media advertising can take many forms: 

  • Paid social 
  • Paid search 
  • Display advertising 
  • Television and radio commercials 
  • Billboards 
  • Print ad...

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It’s easier than ever to generate word-of-mouth advertising because it no longer depends on people speaking to one another face to face. 

You might get word-of-mouth advertising when a custom...

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There are a few ways in which you can improve your chances of creating a piece of viral content: 

  • Use lots of visual imagery, such as photos and video. 
  • Piggyback on a trending o...

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In business and marketing, storytelling allows you to reach your audience on an emotional level. You can tell your brand story, a personal story, or the story of one of your custom...

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Everyone loves a good contest. This type of marketing works particularly well on social media platforms, such as Instagram and Facebook, but you can also run contests on your Kajab...

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Networking events offer the ideal environment for reaching people. 

If you teach courses on personal development, a technology networking event might not offer the best f...

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When you create content, you want it to appear in the search engines. Through search engine optimization (SEO), you can generate massive ROI through search engine marketing (SEM).

Think of SE...

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Some experts call social media the new blog. People are posting value-rich content on social media, driving traffic to their sales and landing pages while building brand awareness ...

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SEO covers things like meta tags, keyword selection and optimization, and more.

When it comes to keywords, you have plenty of options. Latent semantic indexing (LSI) keyword...

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A content marketing strategy involves any type of content that you publish online, from your

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Inbound marketing refers to any marketing activity that attracts leads to your business like a magnet.

Instead of running a television commercial or developing a blind PPC c...

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Inbound marketing offers many advantages, but companies still use outbound marketing to great success. 

Direct mail, for instance, might get read as often as Email, but you must deve...

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Email campaigns keep you directly tied to your audience. Use them to segment your audience, as described above, and use opt-in forms on your Kajabi website to allow users to sign u...

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Think of your customer’s journey as a series of touchpoints. Each will be unique depending on how your customer found out about you and the steps necessary to convert him or her. Touchpoint marketi...

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Your brand encompasses physical manifestations of your business as well as your company culture, voice, tone, and structure. Use your answer to define every aspect of your brand.

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Agile marketing is a set of core values and belief systems that drive a company’s marketing strategy.

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If you want to gain more customers quickly, consider setting up an affiliate marketing company.

Your affiliates earn commissions on every sale that they generate for your bu...

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Similar to content marketing, article marketing refers specifically to writing articles based around your business’s core purpose and industry

You can publish these article...

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An augmented reality marketing strategy

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Behavioral marketing takes advantage of that data to tailor marketing messages to specific consumers.

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Unlike relationship marketing, which focuses on customer retention, transactional marketing attempts to make the most of each individual transaction. 

In other words, it atte...

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When you write a guest post for someone else’s blog, he or she will usually allow you to include a call to action (CTA) at the end of the post. 

You can include a link back t...

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While guest posting allows you to create content for someone else’s audience, influencer marketing results in original content by a blogger or social media personality who recommends your d...

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