Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. 

Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results

Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences — resulting in success previously believed to be unachievable.

Everybody writes is a Go-To guide to attracting and retaining customers through stellar Online communication. Top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing. Everybody writes is available on amazon.com and Amazon.De.

The tipping point is when an idea, trend, or social behavior crosses a threshold, tips, and spreads like Wildfire. A single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend.

Donald Miller’s Storybrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage.

Written by two of the industry pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results.

In today’s digital age, the traditional sales funnel―marketing at the top, sales in the middle, customer service at the bottom―is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible.