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If Tiktok is the Disney+ of social media — the new and exciting platform — Triller can be seen as apple Tv+ — another competitor in an increasingly crowded industry. They’re similar products, yet go about their strategy in distinct ways. They’re similar in many regards, but share a Commonality in, perhaps, giving a glimpse as to where social media is heading — a strive towards more authenticity.
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Triller was released in 2015 as an “AI-powered” video-editing app, started by app developers David Leiberman and Sammy Rubin (creators of Disney Frozen: Karaoke, among other apps), who later brought on award-winning music video director Colin Tilley (Kendrick Lamar, Justin Bieber, Nicki Minaj, and more).
Users can film multiple takes of themselves and using artificial intelligence, the app will automatically compile together the best clips to create a music video.
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Then there are a few minor differences:
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As with all new apps, experimentation and authenticity are key.
One of the main reasons behind TikTok and Triller’s popularity is the authenticity of the content.
Videos are full of people dancing, smiling, and having a good time. So don’t stress — get creative, smile, and have fun.
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As previously mentioned, users can stream full-length songs, save songs to their own playlists, and access Triller playlists. This has the potential to create a social ecosystem revolved around music, where user-generated videos actually have a direct impact on streams.
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I have no doubt that another one will spring up in the next few years or an existing platform will create something new. But for now, I think all artists should get on the App, spend some time every day browsing videos, creating content, and engaging with others on the App. As with all new Apps, experimentation and authenticity are key. Until the next crazy Gen-Z App, Josh.
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