Masters of Scale with Reid Hoffman
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If scalling your product is ultimately dependent on having a large group of users, then you have a chicken or egg dilemma. You fell like the magic feature just can’t come to fruition until you have a large userbase.
This is a cold start problem, on network effect consumer products (eg. LinkedIn)
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Work on batches. Find a small group of users who got a lot of value and use it as bootstrap to create value for others, even if they are not what you want to target. They will fill the gap until the product gets to the critical mass.
Then find another small group of users and repeat. Use different growth hacks.
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On the early days, when the userbase of LinkedIn was small, the goal was for a recruiter to say: “I’m looking for an accountant, based on Mississippi, who has an engineering history, has 10 years of experience and capabilities to lead team” (smthing very picky for a job, impossible before LinkedIn)
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