Ideas from books, articles & podcasts.
If scalling your product is ultimately dependent on having a large group of users, then you have a chicken or egg dilemma. You fell like the magic feature just can’t come to fruition until you have a large userbase.
This is a cold start problem, on network effect consumer p...
Work on batches. Find a small group of users who got a lot of value and use it as bootstrap to create value for others, even if they are not what you want to target. They will fill the gap until the product gets to the critical mass.
Then find another small group of users and repeat. Use di...
On the early days, when the userbase of LinkedIn was small, the goal was for a recruiter to say: “I’m looking for an accountant, based on Mississippi, who has an engineering history, has 10 years of experience and capabilities to lead team” (smthing very picky for a job,...
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At Duolingo, Gamification was the most important engine for growth. People don’t want to learn a language, instead they just want to know it. So Duolingo figured out that with game mechanics on top of basic functionality people are more likely to stay motivated
❤️ Brainstash Inc.