7 things that will up your PPC game - Deepstash
Buyer Personas
  • Who are you creating ads for? — consumer segmentation: think location, demographics, motivations, values 
  • What is their role? — are you selling B...

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7 things that will up your PPC game

medium.com

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  • Do your research on your own users and your competition
  • Do your research on the gaps in products and services that your competition is leaving ...

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You get users with different intentions, from different traffic sources. 

  • Display: These users might research a product to get a general idea. 

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As you’re paying for every click it is important that every user that you engage with is actually someone that you can convert into a buyer. So, qualify your leads! 

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Some marketers think that if you reduce your audience, your ad does not get enough exposure. 

You want your ad going to the users that can actually benefit from your product, not to ...

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PPC optimization, leading to conversion is only half the battle.

Delivering on the promise of the ad once the user reaches your landing page is the other half.

Make your landing pages S...

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Remarking is the best (and cheapest) way to remind interested and qualified users that have already visited your website about your solution/product after they have left your site....

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