Bye, Bye Burger! - Deepstash
Bye, Bye Burger!

Bye, Bye Burger!

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Onboarding Matters

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The quest for finding suitable Android app navigations

Navigations and menus on mobile have always been a hot topic, especially since the introduction of the hamburger menu and the simultaneous rise of the smartphone as the leading information consumption device. 

The three-lined menu became the default navigation element in many major apps (e.g. Facebook, Spotify and Youtube) before quickly falling from grace due to its integral characteristic of hiding relevant destinations from the user’s eye. 

For iOS apps, a new kind of visible navigation was established with the bottom tab bar, which quickly became the standard navigation design.

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Crafting our Material Design Bottom Bar

  • Scrolling up makes the navigation fade back in.
  • The shifting navigation adds a playful note to switching of sections. When navigating between destinations the selected section icon is enlarged.

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Results — What do the numbers say?

  • Increasing user engagement: creating more Pageviews than before. Users come back more often, allowing conclusion that new navigation Resonates with them.
  • Important App destinations, like Bookmarks and job recommendations are now visible in the bottom NAV.
  • So far, neither through direct user feedback nor through App reviews, have we received complaints about the new navigation.

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Wrapping it up

The app is targeted at the German job market so it might not have a full list of jobs for where you are. I would strongly advise exploring the opportunity of switching to visible navigation if your App is still relying on Burger navigation. You can check out the newest version of our App here.

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Crafting our Material Design Bottom Bar

  • Important UX & product decisions in bottom navigation:
  • Hiding on scroll.
  • Shifting navigation.
  • Material Design look and feel.
  • Saving state.
  • Compact sections.
  • Lean design

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CURATED BY

wendpo

Horticultural consultant

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