Conversionvoodoo.com utilized their traffic (150,000 unique visitors) to get statistically significant results on what types of images drive the best conversions. Excited person, pointing to a CTA increases conversions by +6.25% 2. Excited person, holding a CTA increases conversions by +6.83%.

PopcornMetrics increased its revenue by 367% in 12 weeks.
They focused on helping their churned free trial users become successful in achieving their goals by using their product: deep 1-on-1s, tweaking code, feeding useful info, spending hours on Skype — whatever it took.

In a study from the Journal of Applied Social Psychology, researchers found that waiters could increase their tips by 23 percent by returning to tables with a second set of mints.

Researchers handed out loyalty cards at a car wash. The cards offered a stamp for every car wash the customer bought.

Half of the cards had spots for eight stamps , with a free car wash offered for collecting all eight. The other half had spots for ten stamps, but two of the spots came pre-stamped (oooooooo vs ooooooooXX) .

First — get their Email. Everything else is later. But what if you need their name, surname, phone number, social profile, Website, credit card data? you can get the rest in the next step, or even later. The more fields, the lower the conversion rate. Niel Patel: 'This is the key to long lasting relations'

The University of Alberta increased email subscribers by 500% using a pop up survey by Qualaroo that asked anyone who spent more than 10 seconds on the site:

Gr8tFires — which makes wood-burning stoves and fireplaces — discovered that one of the biggest customer pain points is the cost of installation.

• They installed an exit popup.
• In the popup they offered an installation calculator for free in exchange for an email address.

Economist.com had 2 subscriptions options:

• Web only version for $59
• “Print + Web” versions for $125

Reducing prices to (try to) reduce churn is the worst thing you can do. If a customer is not finding value in your product, they’ll cancel even if it’s 50 cents per month.

Slidebean increased their prices by 4 times .

Results:
1. Churn rate dropped down from 25% to 6,53% (x3,82).
2. LTV increased from $22 to $444 (x20!) .

• Set up SumoMe in 37 seconds. SumoMe is a free tool by noah kagan , former growth hacker at Facebook & Mint.
• Open your site
• Click the crown
• Input your email and password
• Click “Sumo Store ”
• Click Welcome Mat
• Free
• Click “Paused” to switch to “Active ”
• Click “Design ” to set up your colors and texts.

There was an interesting experiment related to this concept.
A study wanted to figure out what email tone would result in more lead inquiries.

• "selling tone" is our award winning product.
• “Helping tone ”, which sounds like: “We`re just here to provide you with whatever assistance you need in reaching your goal.”

Sometimes you need to look inside the product to determine why customers who tried it don’t want to pay the price. Ask: “what stops you from buying?” or, you can discover how successful analogues work. If you have competitors, you are lucky. You can discover what they do. They can save you a lot of time. That’s a good reason to love them:).

CrazyEgg found that prospects had some doubts on the checkout page: 

• They did not know why the service required their credit card for a free trial. 
• They were scared that they would be charged. 

How to about creating your own widget ? Just add “Powered by [Your company]”. 

1. “The simple test that increased our referrals”.
2. “The simple test that increased our referrals by 30%”.

The second looks more promising.

But by how much?

Over 40%!