I Quit Liking Things On Facebook for Two Weeks. Here’s How It Changed My View of Humanity - Deepstash
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I quit the Like, and it was hard.

Matt Honan found it difficult to not like things on Facebook. He used the like button on hundreds of posts and comments. After two days, he decided to like everything he saw on Facebook instead. He experienced the polar opposite of what he did when he quit the like. Honan's article explains what his experiment with quitting the like has uncovered.

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#1 Benefit of Quitting the Facebook Like: A Better Facebook News Feed

Facebook's algorithm doesn't understand the psychological nuances of why you might like one thing and not another even though they have comparatively similar Keywords and reach similar audiences. When I liked several videos and images of heartwarming animal stories, Facebook’s algorithm gave me more animal stories, but many of them were not heartwarming. I have not seen a single repugnant image of animal torture, been exposed to much political Wingnuttery,

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#2 Benefit of Quitting the Facebook Like: More Humanity and Love

Without the like function to rely on, I had to comment or risk looking Anti-Social and experience even more Disconnection. I used sentences to affirm parenting wins, share my secret to enjoying kale Smoothies, and make jokes about the Sociopathy of House cats. After swearing off the Facebook like, though, all of this changed. I became more present and more engaged because I had to use my words rather than an Unnuanced like function.

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In short, the end of the Like made Facebook better and brought back the love.

Experiment with quitting the like on Facebook has not been scientific. It has clearly been the opposite of what mat Honan found when he liked everything. Since I stopped liking altogether, my stream of updates is more akin to an eclectic dinner party. There is conversation, there is disagreement (mostly) without hostility, and there is connection. It turns out that your friends might actually be more Likeable than Facebook’s like disruption makes them appear,

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Quit the Like. See if it amplifies the humanity in your Facebook.

Donna Brazile hasn’t used the like on Facebook since August 1ST. The changes in my feed have been so notably positive that she won’t be liking anything in the foreseeable future. I think we can bring those socially vital experiences back out into the light.

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UPDATE, JULY 2015 :

I began this experiment on August 1st, 2014, and as of July 2015, I continue to not use the Like function on Facebook. My positive results remain the same. Viva the not liking!

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UPDATE, 14 AUGUST 2017:

It ’ s now been three years and two weeks since I quit liking things on Facebook. Starting today, I will be hitting the like button on Facebook again to see what happens to my Timeline, my behaviour, and my relationships there.

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An Update, Five Years Later

On August 13, 2019, exactly five years to the day later, here is where I’ve landed

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AI Problems

Facebook’s algorithm gave me more animal stories, but many of them were not heartwarming. They depicted inhumane treatment. Apparently, Facebook’s algorithm mistook my love for animals as a desire to see images of elephants being brutalized.

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Facebook Is Better If You Stop Liking Stuff

Again, my experiment with quitting the Like on Facebook has not been scientific. I kept no statistics, I tracked no specific users, and I created no fancy pie charts. My experiential outcome, though, has been clear, and it has clearly been the opposite of what Mat Honan found when he liked everything. Facebook is just better without the Like.

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