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Build an MMP after MVP
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minimum marketable productCreating an MMP simply means focusing on a core problem which you aim to solve and delivering a concise solution. When you build your MMP it is important to constantly ask yourself — What is the smallest or least complicated problem for which a customer will like to pay you to solve?
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MMP Follows Just After Agile Minimum Viable Product Development
Pretend that you have got the MVP validated and you just started to work on the full product. Finally, you launched it.
If none is using your app, you belong to the two popular camps –
- You have built a great product, but you had issues with your distribution.
- Your product is not at all great, and you found that for the first time.
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What Influences the Shift of MMP from MVP?
- How reliable is it?: MVP helps the beta testers to recognize the major bugs in the product. So that you release the product 100% bug-free.
- Scalability: After the release. There is a chance that the product can catch quickly on the signups or start rolling in. So it is important to keep in mind that whatever problem you have chosen to host your product is scalable for new users.
- Performance: It is just 250 milliseconds to shift your users from your product to a competitor’s. No one likes to have a slow product and won't even pay for it.
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How to Bridge the Gap Between MVP and MMP?
- Find the MVP market: The key fact to remember while you sell your agile minimum viable product is to present it as a viable, useful and worthy product. The vision of the future product might be intriguing to the prospects of today. But they must feel satisfied with the product that you sell today. So find that target audience who could benefit from your product.
- Gather feedback and data: When you sell the MVP you exactly come to know, how the features you considered important perform. You learn why a customer purchases the MVP or ditched it.
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How to launch the MMP?
- Prioritize your backlogs: The backlog should enlist all the features, planned and broken down into chunks called user stories. In a Scrum, you will find these user stories re-prioritized before the launch of every production sprint. Adjust your efforts to better accommodate the business intelligence.
- You need to stick with scrum’s production sprint: Soon as you accumulate the data, next after MVP promotion you need to assess the feedback and prioritize the features. You can address the wants of your existing customers and develop new functional features to reach a new audience.
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