Gregory Ciotti states that effective writing is lean, clean, and easy to read.

When you write, the purpose is to express, not to impress. You don't have to consider yourself a writer to become good at it. Some practical tips can help to sharpen your writing.

• Turn prepositional phrases into adjectives. Prepositional phrases often start with "in" or "of". When it describes the noun, try to make a one-word adjective. CEOs in the tech sector /Tech CEOs.
• Replace adverbs with strong verbs. The child cries loudly / The child screamed.
• Avoid passive voice.
• Delete "that" when possible.
• Be careful with intensifiers. Aim for a better adjective. It's very cold / It's freezing.
• Don't use conjunctions. You can often replace it with a comma. The long and crowded flight / The long, crowded flight.