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Leadership is the art of inspiring others to make a story come true. Therefore, if you’re leading people, you’re telling them a story — by definition.
Of course, your story might not be connecting as deeply as you’d like, and that’s why leaders benefit from becoming better storytellers.
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The core leadership story is a pitch: Come with me to the Promised Land.
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Very literally, leadership is storytelling and leaders are storytellers. A lot goes into building an effective strategic narrative and aligning everyone around it. Start by asking:
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