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Why Leadership = Storytelling

medium.com

Bill Gurley

“The great storytellers have an unfair competitive advantage.”

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Leadership is the art of inspiring others to make a story come true. Therefore, if you’re leading people, you’re telling them a story — by definition. 

Of course, your story might not be connecting as deeply as you’d like, and that’s why leaders benefit from becoming better...

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The core leadership story is a pitch: Come with me to the Promised Land.

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Very literally, leadership is storytelling and leaders are storytellers. A lot goes into building an effective strategic narrative and aligning everyone around it. Start by asking:

  • Whose lives, primarily, are you out to change?
  • What’s at stake (for...

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